SpikedSeltzer was the original spiked seltzer, but the market had been flooded with other spiked seltzers, so Spiked set out to reclaim its birthright as the original spiked seltzer.

In an effort to capitalize on their most striking and memorable branding element, we went all in on the mermaid on the SpikedSeltzer can: defining her as a siren that is ever calling you to follow your intuition.

That won us the business.

Working with illustrator David Doran and animators Buck, we created a Deco-poster-inspired world for the siren and her 4 flavor-inspired siren sisters.