IBM Smarter Planet b-to-b

Between a data revolution, technological innovations and global instability, chief information officers – CIOs – found themselves at the center of a paradigm shift. We created an animated video series showing how IBM could help them survive – and succeed – in this ever-changing world.

For mid-size businesses, threats to data are everywhere. IBM solutions can protect them.

For IBM, we often created “brosters” — part brochure, part poster

This broster highlighted how frequently employees make decisions based on inaccurate information.

Brosters allowed for lengthy, in-depth conversations supported with data and eye-popping infographics.

System z is IBM’s most powerful mainframe. Huge companies rely on it.System z is IBM’s most powerful mainframe. Huge companies rely on it.

Rather than focus on speeds, RAM, and hardware, we took a different approach: "z Can.”

Description

From a video series and innovative posters to traditional DM and print ads, we created a host of work that showcased how IBM’s smarter systems and software could propel mid-sized businesses.