Thomson Reuters: The Knowledge Effect

Campaign Launch Video

The Knowledge Effect logo

Launch Print Manifesto full page

Launch Print Manifesto Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Print Spread

Campaign Landing Experience Home Page

Campaign Landing Experience ”Science“ page

Campaign Landing Experience Video Page

Banner ad on NYTimes.com

Campaign Landing Experience on mobile

Newspaper Bag Wrap

Taxi Topper

Airport Security Bin

Print Fractional

Video

Description

Thomson Reuters believes that through Knowledge, businesses everywhere can steer the course of events. Because the right information in the right hands leads to amazing things. That’s the Knowledge Effect.

We helped launch this 360° B2B campaign to show business leaders everywhere that Thomson Reuters could help them wield the Knowledge Effect for their own goals and ambitions. We created video, print, outdoor, digital and a campaign landing experience that acted a hub for all sorts of news and information about Thomson Reuters‘ offerings.

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Ogilvy & Mather: Agency

Chris Curry: Group Creative Director

Jerry Dugan: Creative Director

Todd Goodale: Creative Director

Luke Hughett: Senior Art Director & Designer

Sean Lee: Senior Copywriter

Director: Daniel Barber

Role

Sr. Art Director & Sr. Copywriter

For

Thomson Reuters