SAP Print: “Run Like Never Before”


SAP doesn’t just help businesses run better, which was the focus of the prior year’s “Run Better” campaign. SAP helps businesses “run like never before,” which was the focus of ours. We went around the world to shoot Run Like Never Before (Cape Town, Mumbai, Hong Kong, Shanghai, London). The campaign ultimately ran in six markets, was produced in five different languages, and represented SAP’s first foray into the consumer marketplace.

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Ogilvy & Mather: Agency

Chris Curry: Group Creative Director

Mark Girand: Creative Director

Luke Hughett: Senior Art Director & Designer

Sean Lee: Senior Copywriter

Photographer: Stephen Wilkes


Sr. Art Director & Sr. Copywriter