K-Y Intense Social Vids

Description

Over 90% of men “finish.” Only 64% of women do. That’s called the Orgasm Gap. And it’s messed up. So we decided to do something about it. These little Instagram-tailored videos, which we shot in-house and on the cheap, generated millions of views, thousands of shares and most importantly led to the product selling out on Target, Wal-Mart and Amazon’s sites within the first few days.

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Havas New York: Agency

Toygar Bazarkaya: CCO, the Americas

Israel Garber: Executive Creative Director

Sean Lee: Creative Director

Luke Hughett: Creative Director

Lindsey Montague: ACD/Art Director

Cat Johns: Senior Copywriter

Rachel Roderman: Producer

Micah Perta: Director

Role

Creative Directors

For

K-Y

Date

August 2017

Type

Social