We created a character (Ted) and a place (Purdy House of Paint) to tout the world’s most bad-ass paint brush. This is the trailer for it, and him — a man who can turn watercolor punks into full-fledged painting gods.
This is the long-form annotated video housed on YouTube. The asterisks (inactive here) linked to “splinter” videos that had deeper product content.
We shot 57 shots in one 12-hour day. So in addition to the long-form video and splinters, we got as many great extras as we could write on the spot. This is one of them. For social media. About the hallowed Alderwood trees, which breathe life into every Purdy brush handle.