Purdy House of Paint

We created a character (Ted) and a place (Purdy House of Paint) to tout the world’s most bad-ass paint brush. This is the trailer for it, and him — a man who can turn watercolor punks into full-fledged painting gods.

This is the long-form annotated video housed on YouTube. The asterisks (inactive here) linked to “splinter” videos that had deeper product content.

We shot 57 shots in one 12-hour day. So in addition to the long-form video and splinters, we got as many great extras as we could write on the spot. This is one of them. For social media. About the hallowed Alderwood trees, which breathe life into every Purdy brush handle.

Description

We created a character (Ted) and a place (House of Paint) to tell the world about the world’s most bad-ass paint brush: A Purdy. And to dole out lessons designed to turn watercolor punks into full-fledged painting gods.

The main piece is a long-form interactive/annotated video that linked to other “splinter” videos with deeper content.

Purdy brushes and rollers are typically a few dollars more expensive than their competitors. But most contractors say they’re well worth it.

The character here is intentionally ridiculous. The brushes are anything but.

Role

Creative Directors/CW/AD

For

Purdy

Date

Spring 2015

Type

Web Videos