SAP TV: “Run Like Never Before”

Description

SAP doesn’t just help businesses run better, which was the focus of the prior year’s “Run Better” campaign. SAP helps businesses “run like never before,” which was the focus of ours. We went around the world to shoot Run Like Never Before (Cape Town, Mumbai, Hong Kong, Shanghai, London). The campaign ultimately ran in six markets, was produced in five different languages, and represented SAP’s first foray into the consumer marketplace.

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Ogilvy & Mather: Agency

Chris Curry: Group Creative Director

Mark Girand: Creative Director

Luke Hughett: Senior Art Director

Sean Lee: Senior Copywriter

Director: Daniel Barber

Role

Senior Copywriter & Senior Art Director

For

SAP

Date

March 2012

Type

TV