#ReliefNY
Description
In the wake of Hurricane Sandy, New York Governor Andrew Cuomo approached Deutsch about creating some TV PSAs to help raise funds and awareness for New York homeowners displaced by the storm. We were honored to have the participation of some of New York’s most iconic names and faces participate, including Paul Bettany, Matthew Broderick, Ed Burns, Steve Buscemi, Robert De Niro, Edie Falco, Jennifer Connelly, Michael J. Fox, Whoopi Goldberg, Ken Howard, David Hyde Pierce, Nathan Lane, Matt Lauer, Sandra Lee, Julianna Margulies, Drew Nieporent, Al Pacino, Russell Simmons, Brian Stokes Mitchell, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amaré Stoudemire, Jason Sudeikis and Liv Tyler.
Since the campaign launched, the Empire State Relief Fund has received nearly $20 million in donations.
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Deutsch, Inc: Agency
Paul Kekalos: Group Creative Director
Luke Hughett: Creative
Sean Lee: Creative
Danny Clinch: Director
Biff Butler: Editor
Greg Tharp: Producer
Role
Associate Creative Directors
For
New York Governor’s Office
Date
November 2012
Type
TV, Print, Out-of-Home