#ReliefNY

“Act of Us” :30

“RE:NY” :30

“Heart” :30

Print. Photographer: Danny Clinch

Print. Photographer: Danny Clinch

Print. Photographer: Danny Clinch

Print. Photographer: Danny Clinch

Print. Photographer: Danny Clinch

Out-of-Home. Photographer: Danny Clinch

Out-of-Home. Photographer: Danny Clinch

Print. Photographer: Danny Clinch

Out-of-Home Wild Postings. Photographer: Danny Clinch

Out-of-Home. Photographer: Danny Clinch

ReliefNY Mini-Doc. Director: Danny Clinch

Proposed Print Direction. Polaroid photographer: Danny Clinch

Proposed Print Direction. Polaroid photographer: Danny Clinch

Proposed Print Direction. Polaroid photographer: Danny Clinch

Description

In the wake of Hurricane Sandy, New York Governor Andrew Cuomo approached Deutsch about creating some TV PSAs to help raise funds and awareness for New York homeowners displaced by the storm. We were honored to have the participation of some of New York’s most iconic names and faces participate, including Paul Bettany, Matthew Broderick, Ed Burns, Steve Buscemi, Robert De Niro, Edie Falco, Jennifer Connelly, Michael J. Fox, Whoopi Goldberg, Ken Howard, David Hyde Pierce, Nathan Lane, Matt Lauer, Sandra Lee, Julianna Margulies, Drew Nieporent, Al Pacino, Russell Simmons, Brian Stokes Mitchell, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amaré Stoudemire, Jason Sudeikis and Liv Tyler.

Since the campaign launched, the Empire State Relief Fund has received nearly $20 million in donations.

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Deutsch, Inc: Agency

Paul Kekalos: Group Creative Director

Luke Hughett: Creative

Sean Lee: Creative

Danny Clinch: Director

Biff Butler: Editor

Greg Tharp: Producer

Role

Associate Creative Directors

For

New York Governor’s Office

Date

November 2012

Type

TV, Print, Out-of-Home