“Rope Climb” :15
When we came up with the idea for Protein Fight Club, we spent a lot of time trying to figure out the absolute best pairings Milk could go up against.
Some of them got a bit weird.
And some of them got even weirder.
But this is how we like to work and present ideas: as actual hand-drawn sketches.
That way, our clients and artists are part of the process. And if clients hate it at this stage, you haven’t wasted hours and hours comping for nothing.