“It’s Not a Man’s Disease” TV

A woman in Boulder was having a heart attack and remembered our spot, saving her life. (How’s that for KPIs?) http://www.9news.com/video/life/a-psa-on-the-9news-live-stream-saved-one-womans-life/73-2558294

Description

1 out of 3 women will die of heart disease and stroke. And for some reason, no one ever talks about that. After a hundred years of fighting for women’s rights, this is one place men still get more attention than women. It needs to change.

Also, a Boulder, CO woman remembered seeing this spot as she was having a heart attack. She immediately called for help and it saved her life.

For realious: http://www.9news.com/video/life/a-psa-on-the-9news-live-stream-saved-one-womans-life/73-2558294

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Deutsch, Inc: Agency

Kerry Keenan: Chief Creative Officer

Matt McKay: Executive Creative Director

Luke Hughett: Associate Creative Director

Sean Lee: Associate Creative Director

TV:

Andrea Curtin: Producer

Christian Bevilaqua: Director

Al Sinclair: Editor

Steve Rosen: Sound Design

PRINT/OOH:

James Day: Photographer

Sean Freeman: Custom Typography

Brian Gartside: Typography & Design

Juan Carlos Pagan: Design Director

Role

ACDs

For

Ad Council / American Heart Association

Date

November 2014

Type

TV, Out-of-Home, Print