A woman in Boulder was having a heart attack and remembered our spot, saving her life. (How’s that for KPIs?) http://www.9news.com/video/life/a-psa-on-the-9news-live-stream-saved-one-womans-life/73-2558294
“It’s Not a Man’s Disease” TV
Description
1 out of 3 women will die of heart disease and stroke. And for some reason, no one ever talks about that. After a hundred years of fighting for women’s rights, this is one place men still get more attention than women. It needs to change.
Also, a Boulder, CO woman remembered seeing this spot as she was having a heart attack. She immediately called for help and it saved her life.
For realious: http://www.9news.com/video/life/a-psa-on-the-9news-live-stream-saved-one-womans-life/73-2558294
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Deutsch, Inc: Agency
Kerry Keenan: Chief Creative Officer
Matt McKay: Executive Creative Director
Luke Hughett: Associate Creative Director
Sean Lee: Associate Creative Director
TV:
Andrea Curtin: Producer
Christian Bevilaqua: Director
Al Sinclair: Editor
Steve Rosen: Sound Design
PRINT/OOH:
James Day: Photographer
Sean Freeman: Custom Typography
Brian Gartside: Typography & Design
Juan Carlos Pagan: Design Director
Role
ACDs
For
Ad Council / American Heart Association
Date
November 2014
Type
TV, Out-of-Home, Print