Creative Directors
In the wake of Hurricane Sandy, New York Governor Andrew Cuomo approached Deutsch about creating some TV PSAs to help raise funds and awareness for New York homeowners displaced by the storm. We were honored to have the participation of some of New York’s most iconic names and faces participate, including Robert De Niro, Al Pacino, Steve Buscemi, Edie Falco, Whoopi Goldberg, Ed Burns, Nathan Lane, Jennifer Connelly, Matthew Broderick, Paul Bettany, Michael J. Fox, Ken Howard, David Hyde Pierce, Sandra Lee, Julianna Margulies, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amaré Stoudemire, Jason Sudeikis and Liv Tyler.
Once the campaign launched, the Empire State Relief Fund received nearly $20 million in donations.
🎬 📷 : Danny Clinch