In the wake of Hurricane Sandy, New York Governor Andrew Cuomo approached Deutsch about creating some TV PSAs to help raise funds and awareness for New York homeowners displaced by the storm. We were honored to have the participation of some of New York’s most iconic names and faces participate, including Paul Bettany, Matthew Broderick, Ed Burns, Steve Buscemi, Robert De Niro, Edie Falco, Jennifer Connelly, Michael J. Fox, Whoopi Goldberg, Ken Howard, David Hyde Pierce, Nathan Lane, Sandra Lee, Julianna Margulies, Drew Nieporent, Al Pacino, Brian Stokes Mitchell, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amaré Stoudemire, Jason Sudeikis and Liv Tyler.

Directed and Photographed by Danny Clinch

Once the campaign launched, the Empire State Relief Fund received nearly $20 million in donations.