There’s drama everywhere. Especially when it comes to screening for colon cancer. But what if you could skip it? With a bombastic medieval king, some rich housewives with questionable taste, backstabbing, shade throwing, tea spilling — and geese! — Cologuard wants to help people Skip the Drama of screening for colon cancer.
🎬 : David Shafei, World War Seven
🎥 : Jarin Blaschke
🏆 CLIOS (Bronze)
🏆 LIA (Bronze)
The pandemic was behind us. So was the urgency to get the latest COVID shot. With everyone out and about, and infection rates on the rise, how could we inspire people to book the latest shot? With doodle-based, joyful, illustrations that tapped into people’s passions, not their fears. Every ad featured the Pfizer-blue bandage with each core visual representing what you could continue doing if you were vaccinated.
More than 50 unique doodles
Over 140MM+ impressions across the US
Frontier Communications wanted to brag about its new lightning fast Internet. What better way to do that than with a big fat lazy speed freak.
🎬 : Dave Laden, Hungryman
🏆 EFFIES AWARD FINALIST
Nothing feels better than a job well done, even if you don’t do it yourself.
And what does a job well done feel like? Heaven.
This brand campaign for TaskRabbit imagines Taskers fulfilling your very prayerful wishes of a clean apartment, a well-packed move and an artfully hung gallery wall as an answer from the heavens, complete with industrious angel bunnies, puffy clouds and the great feeling of a job well done.
Got a project you want done? Task and You Shall Receive.
🎬 : Arcade Studio
SpikedSeltzer was the original spiked seltzer, but the market had been flooded with other spiked seltzers, so Spiked set out to reclaim its birthright as the original spiked seltzer.
In an effort to capitalize on their most striking and memorable branding element, we went all in on the mermaid on the SpikedSeltzer can: defining her as a siren that is ever calling you to follow your intuition.
That won us the business.
Working with illustrator David Doran and animators Buck, we created a Deco-poster-inspired world for the siren and her 4 flavor-inspired siren sisters.
🎬 : Buck
🎨 : David Doran
People think they know all about Jägermeister.
They don’t.
Nobody knows that Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. Nobody knows that it’s one of the most well-crafted drinks on the planet. So to tell that story, Jäger and Deutsch teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG. The goal: create three amazing works-of-art—each made from exactly 56 separate pieces of wood puzzled together. Like the shot, they are “56 Parts. Best as One.” The result: A campaign that’s as well-crafted as the stuff inside the bottle.
📷 : Andrew B. Myers
🎨 : Olivia Knapp, Yeaaah! Studio, DKNG
Comcast Business powers one of the most demanding offices in the country: The United States Olympic Training Center in Colorado Springs, CO.
Dana-Farber Cancer Institute is more than a leading cancer center.
It is a machine.
Built on efficiency. Built on getting breakthrough treatments through the pipeline, past trials, into doctors’ hands and patients’ bodies. And a huge part of this machine is the collaboration we encourage, and the brains we attract.
1 out of 3 women will die of heart disease and stroke. And for some reason, no one ever talks about that. After a hundred years of fighting for women’s rights, this is one place men still get more attention than women. It needs to change.
Also, a Boulder, CO woman remembered seeing this spot as she was having a heart attack. She immediately called for help and it saved her life. For reals.
🎬 : Christian Bevilacqua, Psyop
🎨 : Sean Freeman
📷 : James Day
How do you make vaccinations of all kinds—not just the recent Covid ones—feel like something we’re all in together? And how do you make that feel fun? The Bill & Melinda Gates Foundation sponsors World Immunization Week every year and needed something global and breakthrough. We worked with illustrator Jean-Michel Tixier to create Every Vaccine Counts—because since every one of our crazy-specific long-tail lives counts, every vaccine counts.
Coffee is personal. Some need it strong. Others quick and easy. Still others need it to come from a brewer that will fit in whatever small space they’ve got. Whatever the reason, with the new Keurig 2.0 series of brewers, you can make your coffee, your way.
Florida’s Secretary of State tried to shut down early voting at colleges — a way to disenfranchise thousands of college-age voters.
So playing off the pride people have in wearing the ubiquitous “I voted” stickers, we teamed with the amazing designer/illustrators Daniel Ramirez Perez, Steven Wilson — to convey a simple message to students: Don’t just vote. Vote early.
We created buttons that ran all over TikTok, Insta, Snap, as posters, flyers and OOHs around college campuses in Florida.
🎨 : Daniel Ramirez Perez, Steven Wilson, Luke Hughett
K-Y Duration is a spray for men to help them last longer in bed. Because every guy wants to last a little longer and they’ve all tried different methods to do it. Stopping and starting, the squeeze method and distracting themselves with baseball stats or their grandma’s arms.
🥇🥈🥈🥈 ADDYS
For Pride Month, and to launch a new product, we changed K-Y to GA-Y and created a Facebook Live-connected Pride Parade float that made our moms blush.
There were branded GA-Y product giveaways, manholes, and a ride down the “Lube Tube” for guests at NYC Pride’s closing party.
MilkPEP wanted to remind America that Milk has protein, too. So we partnered with director Eric Wareheim (Prettybird) to give them Protein Fight Club: a bunch of absurd :15s where milk goes up against other breakfast foods—some with more protein, some with less—to show that milk has a drinkable, pourable protein of its own.
We never got to make our favorite:
Milk vs a tuba filled with scrambled eggs in its horn.
🎬 : Eric Wareheim, Prettybird
We set out to create social posts as well crafted as the stuff inside the bottle. Created for Instagram, each of these were carved, painted and stained on actual wood and posted serially.
SAP doesn’t just help businesses run better, it helps businesses run like never before. We went around the world to shoot Run Like Never Before (Cape Town, Mumbai, Hong Kong, Shanghai, London). The campaign ultimately ran in six markets, was produced in five different languages, and represented SAP’s first foray into the consumer marketplace.
🎬 : Daniel Barber
📷 : Stephen Wilkes
In the wake of Hurricane Sandy, New York Governor Andrew Cuomo approached Deutsch about creating some TV PSAs to help raise funds and awareness for New York homeowners displaced by the storm. We were honored to have the participation of some of New York’s most iconic names and faces participate, including Robert De Niro, Al Pacino, Steve Buscemi, Edie Falco, Whoopi Goldberg, Ed Burns, Nathan Lane, Jennifer Connelly, Matthew Broderick, Paul Bettany, Michael J. Fox, Ken Howard, David Hyde Pierce, Sandra Lee, Julianna Margulies, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amaré Stoudemire, Jason Sudeikis and Liv Tyler.
Once the campaign launched, the Empire State Relief Fund received nearly $20 million in donations.
🎬 📷 : Danny Clinch
1 out of 3 women will die of heart disease and stroke. And for some reason, no one ever talks about that. After a hundred years of fighting for women’s rights, this is one place men still get more attention than women. It needs to change.
🎨 : Sean Freeman
📷 : James Day
